Once again Corradi is heavily involved in Milano Design Week: six days during which the Milanese metropolis is preparing itself to be the undisputed centre of all the events connected to the world of architecture and design, and which after its success year after year has become the protagonist of a much broader project.
As part of an event that grows out of the main hubs of the city and that provides opportunities for fusion, construction and development of a shared design culture, Corradi will participate in Milano Design Week with five macro events at three different locations.
An ideal journey with different symbolic stops presenting design, innovation and artistic expression: each stop embodies one of the many facets that visitors can experience during the famous Milanese week.
It starts with Superstudio Più in Tortona, where Material Connexion - with its two Smart City and Materials Village concepts - reinvents the city of the future, presenting all the technologies capable of realizing it in an inclusive, smart and green setting.
In the double role of Sponsor and Technical Partner, Corradi contributes with its own experience to create Smart Garden, a modular and multisensory space conceived by the architect Giulio Ceppi in which the Defense sun sail contributes to creating an area where the green component acts as a support for multimedia audio and video devices, maximising the use of the outdoor space.
The same locations and design goals are valid for Materials Village, this year in its fifth edition, which has chosen as its main theme the circular economy. Here we find the Maestro bioclimatic pergola, giving life to a project that is in ideal continuity with Smart Garden and where human handiwork fits perfectly with the outdoor setting, creating added value in terms of functionality and usability.
But the journey does not end here. We continue on to the next "stop", the Brera Design District, where Piazza San Marco and the cloister of the same name will be transformed for the occasion, hosting Design Outdoor Taste and Able to design + art. With the former, the piazza is transformed into an effervescent urban garden, an oasis of wellness -Water and Mediterranean, the key theme of the ideas presented and that together will propose different ways of living the outdoors, always in the name of a lifestyle that pays homage to beauty, well-being, the value of time and the way it is spent. The second project calls for a broader reflection on creativity, on what skills are needed to implement it and how it can translate into a creation capable of improving contemporary living.
Corradi will be present at dOT with Pergotenda® Maestro, Maestro bioclimatic in its Rock Version and again with the ever-present Defense sun sail, installed both in the piazza and inside the cloister for Able to design + art, to complete the Spa designed by the master of wellness, Jacuzzi.
Last of this exposition but certainly not least, the stop at Palazzo Bovara, where Corradi returns for the second time as a partner of Elle Decor that this year presents OnLife - Millennials at home, a concept focused on the meeting between digital and analogue in the living spaces of today and tomorrow. The programme will include meetings, workshops, talks and studies in the interior and exterior areas of the historic location, where two Pergotenda® Millenium® Celeb will become part of the immersive installation of the store designed for the new generations.
Culture, promotion, design, networking, innovation: Corradi does it all. And what about you, are you ready to follow the Corradi Design Line?
Milano Design Week, 17-22 April
Press preview – 16 April
You can find us at:
Superstudio Più – Via Tortona, 27
Accreditations online at: http://www.superstudiogroup.com/events/
Smart Garden – outdoor area
Materials Village – indoor exhibition area
Brera Design District – San Marco Project
dOT – Design Outdoor Taste, Piazza San Marco
ABLE TO design + art, Via S. Marco 2
Elle Decor OnLife - Millennials at home
Palazzo Bovara – Corso Venezia 51
Corradi is there.