News and Events
Corradi's Popping Design invades Fuorisalone
Corradi has doubled its presence at Fuorisalone 2021 and welcomes the creative frenzy which is surrounding Milan and the first major international event of the year.
The common thread running through the Bologna-based company's events will be the theme of ‘Popping Design’, a light-hearted and amusing but not frivolous way of interpreting the design trends and the desire to do things that are really ‘popping’ in the design sector in general and in the design of outdoor spaces in particular.
During this special edition of Milano Design Week 2021, Corradi's unmistakable style and popping vision will be among the protagonists in two historically rich areas: Hotel Regeneration, at the Ventura Milano Design District, and DoT - Design Outdoor Taste, in the very central Piazza San Marco of the Brera district.
A creative, proactive and international atmosphere will welcome professionals from the contracting sector to the first location that will showcase one of Corradi's most striking solutions, the iconic Defense sun sail. In fact, Via Giovanni Ventura 14 will host Hotel Regeneration, an exhibition/agora dedicated to HoReCa which, with its 4,000 square metres, will host experimental installations and thematic conferences dedicated to the latest developments in design, architecture and hospitality.
Defense together with the brand new pergolas Imago and Exyl Espresso, will be the protagonists of one of the most interesting events of the Fuorisalone week: DoT, which will include a comprehensive programme of Corradi events. Interviews, dialogues and talks with some of the most creative and inspired names in Italian architecture will take place throughout the installation and will put the spotlight on the most interesting trends of the moment, including the design of urban spaces or public places such as schools and hospitals.
“Fuorisalone has been an unmissable event for Corradi for 11 years now. The leitmotif we have chosen to celebrate the 2021 edition - Popping Design - tells of our approach to the event: creating outdoor spaces for the exchange of ideas, where the creative thinking of recent years and the coming months can find expression. Openness to comparison, novelty and change have always been distinctive features of our brand and the topic of outdoor living has never been in the spotlight as much as it is now. The last few months have taught everyone a lot about the importance of a liveable outdoor space: it's a collective change of pace and awareness that has led us to already exceed our budget forecasts”. Commented Sully Briskomatis, Marketing & Communication Manager at Corradi, adding: “Outdoors for us is synonymous with harmony with the surrounding spaces, sustainability, sharing, sociality. It is the place where beauty can and should become well-being. Experience, innovation, emotion and Italian design are part of Corradi's DNA and our presence in two important meeting points of the Milan Design Week makes us very happy”.